Case Studies

Harrisons Fund use online and print advertising to raise money

Harrisons Fund use online and print advertising to raise money

Harrison is an eight-year-old boy dying from a disease called Duchenne Muscular Dystrophy (DMD), which affects around one in 3,600 boys. Harrison’s Fund is a charity set up to raise money to fund the research that might buy him some time. Up against high-profile charities with big budgets, the organisation knew it needed to raise awareness of the plight of children with DMD in an innovative way. With one simple print advert, Harrison’s Fund managed to generate huge attention and debate around the world, as well as all-important donations.

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Premio Print Power 2015 per la comunicazione su carta più creativa ed efficace

In occasione della ventottesima edizione dell’International Grand Prix Advertising Strategies, è stato assegnato il Premio Print Power per la comunicazione su carta più creativa ed efficace, giunto alla terza edizione.

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